The
Digital Marketing plans contribute a great deal in representing the education
brand to the perspective students. Higher education is not an exception when
competition is arising in all sectors & industries. Educational institute
should increase their reputation & visibility in a world driven by data
flood. The strategies could be: Technical, Ad campaigns, user engagement, PR
and content development. Also Chatbots can be implemented effectively as it is
reducing wastage of time & speeding up on actions. Chatbots answer student
queries in an instant & speed up the admission process. Also it helps the
institute in portraying as a tech –savvy & futuristic education board. Live
streaming can be utilized viz. hosting a live session & address FAQs
regarding application and admission process, learning amenities, opportunities
etc. Networking with the stakeholders is another arena where interacting with professors,
industrial experts will get an insight of research areas & career
opportunities.. By sharing Alumni,
faculty & students their perspective and connecting with the parents. Also
by talking to the Alumni will get a 360 degree understanding of higher
education institution .The latest Google analytics reveal social signals which
influence the search ranging of a web page. Hence the content must keep your
audience sharing & taking. Link building should include a lot of back links
to engage and retain your webpage visitors. Mobile optimization is also a foremost
strategy for higher education. Hence the site should support mobile platforms
because majority of your target audience will be using their smart phone to
surf the web. Last but not the least improve presence in social networking
websites such as facebook, twitter, LinkedIn, YouTube, snapchat etc.
Rekha Prasad
Asst. Professor
RBMI, Gr. Noida
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