Saturday, April 4, 2020

Digital Marketing plans for Educational Institutes




The Digital Marketing plans contribute a great deal in representing the education brand to the perspective students. Higher education is not an exception when competition is arising in all sectors & industries. Educational institute should increase their reputation & visibility in a world driven by data flood. The strategies could be: Technical, Ad campaigns, user engagement, PR and content development. Also Chatbots can be implemented effectively as it is reducing wastage of time & speeding up on actions. Chatbots answer student queries in an instant & speed up the admission process. Also it helps the institute in portraying as a tech –savvy & futuristic education board. Live streaming can be utilized viz. hosting a live session & address FAQs regarding application and admission process, learning amenities, opportunities etc. Networking with the stakeholders is another arena where interacting with professors, industrial experts will get an insight of research areas & career opportunities..  By sharing Alumni, faculty & students their perspective and connecting with the parents. Also by talking to the Alumni will get a 360 degree understanding of higher education institution .The latest Google analytics reveal social signals which influence the search ranging of a web page. Hence the content must keep your audience sharing & taking. Link building should include a lot of back links to engage and retain your webpage visitors. Mobile optimization is also a foremost strategy for higher education. Hence the site should support mobile platforms because majority of your target audience will be using their smart phone to surf the web. Last but not the least improve presence in social networking websites such as facebook, twitter, LinkedIn, YouTube, snapchat etc.

                                                                                                                                      Rekha  Prasad
                                                                                                                                     Asst. Professor
                                                                                                                                  RBMI, Gr. Noida


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