Social engineering is a discipline in social science that refers
to efforts to influence particular attitudes and social behaviors on
a large scale, whether by governments, media or private groups in order to produce
desired characteristics in a target population.
Social reengineering is not
simply slapping a social component onto existing business processes, but
fundamentally changing the way work gets done, solutions are reached, and
innovation is stirred. It strips away the hierarchy and bureaucracy that has
long been associated with industrialization and replaces it with an open forum
of ideas and problem-solving that draws out the best from employees spanning
all functions of the enterprise.
These days people spend a lot of time watching movies ,
playing games and on social media. Adult students are no different :- they love
violent games, watch movies that have violence in, indulge in addictive
behaviors such as social media, alcohol, and smoking etc..
“Its importance has been enormously increased by the
growth of modern methods of propaganda. Of these the most influential is what
is called ‘education.’ Religion plays a part, though a diminishing one; the
press, the cinema, and the radio play an increasing part … It may be hoped that
in time anybody will be able to persuade anybody of anything if he can catch
the patient young and is provided by the State with money and equipment”
At this point in
history let consider social media as the most important influencers.
The point in discussion is social re-engineering. The way
society is re-engineered to love itself, to indulge in activities that pleases
one’s senses, that love to do shopping, those love spending hours chatting to
friends on social media, are pleasure seeking, that loves violence, that loves
to play war games and watch violent movies, and that seeks out war. We are
being socially engineered to be being that what others want us to become. As
there was a Eugenic movement in the last century today there is a hedonistic
movement. And when this movement is sponsored by the state and the big
industries the common man often fall an easy prey.
Children are the easiest to manipulate. Children’s cartoon
today have just three themes. One is violence. (Chota Bheem, Motu Patlu,
Little Krishna, Tom and Jerry, and Oggy and Cockroaches) the other is
a dependency (Doremon and other Japanese cartoons) the third is that of
revenge (again a number of Japanese cartoons aimed at teenagers). Children
growing up with these cartoons internalize the values of dependency on gadgets,
violence, and revenge.
“ The questions then: where are
we headed? where are we being goaded into? who is manipulating us and
why? “
Anuj Kumar Raghav
Assistant professor
RBMI Greater Noida
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